Ethical Fashion Designer: Sakina M’Sa

I start building my dream: to set up a fashion house, promoting integration through excellence, around the motto “In Good We Trust”. Fashion is definitely life.

Born in Nioumadzaha, the largest of the Comoros Islands southeast of Africa, Sakina M’Sa arrived in Marseilles at the age of seven, studied art in France, then started to design clothes that she sold at festivals and bazaars. Her collection has an urban, eclectic sophistication, draped, looped, gathered and tucked into unexpected shapes, with a touch of punk and Asian sensibility. Her designs are worn by actresses Eva Mendes and Ludivine Sagnier and sold in Japan, the Middle East and Russia. She has been the recipient of many awards for her designs in Paris and also for her participation in various art projects.

In each of her pieces, the shapes are structural and ethereal, the patterns elaborate.  The themes of earth, identity and memory consistently influence her work. Her work spans social commentary, installation art, community support and fashion.  Trained in fine arts, her favorite materials are cotton, crepe de Chine, silk, cheesecloth, lace and leather.

Its Spring-Summer 2012 presented during fashion week in Paris and formed mostly cocktail dresses with geometric tribal compositions speak for themselves from their roots, a tremendously chic and modern collection , full of lines and shapes set with a perfect understanding of the female figure.

For this new collection Sakina M’Sa continues with taste, expertise, and skill. Cosmopolitan, vibrant color values, rich materials like crepe wool, silk faille & organza. 100% recycled materials so dear to the designer, presents itself as the connection point between each collection. Geometric shapes in a very “urban chic” way, reflecting light with femininity.

Reinforcing the Identity of a Modern Woman.
She slays conventions and aesthetic norms, wisely recovering raw materials, second hand clothes, old collars, and slashed mattress find a new life. Sometimes she buries scraps of fabric giving time for the colors of the material to fade. Ready-to-Wear and couture have a glamor offset with a touch of romance and a multitude of rebellion with sophisticated finishes.

Her philosophy is linked with the ideal of ethical clothing. The manufacturing quality and finish are reflected in the price. Clients buy these clothes thinking about a creative product  with a very good value.

Sakina makes clothes for “Human Beings”. Despite its positioning it is intended to be a premium brand, close to the people. The aim is to create clothes perfectly suited to the wearer, beyond mere expression there are multiple dimensions: sociological, aesthetic, human.

Not only does this designer create wonderful fashion with lots of color, rich fabrics & clever details she’s doing a lot for the community. Most studios of Parisian designers from her status are located near the Champs-Élysées and other high-end area’s, however Sakina chooses to stay at Barbès, known as a deprived neighbourhood. In fact she offers jobs in her studio & store to people of the area who are motivated. She gives them opportunities and shows them that they have value and can accomplish a lot if they set their mind to it. Sakina is a very respected designer in France.

As an hommage to French workers in 2011, Sakina M’sa partnered with Puma to bring a slick bright blue grip bag made from re-purposed workers overalls:

Designer Sakina M’Sa created a version of Puma’s Grip Bag made from recycled blue workers’ overalls that was launched in a limited edition of 100 worldwide. Paris concept store Merci, which hosted a brunch to celebrate the launch, sold 10 of the bags priced at 350 euros, or $475 at current exchange. “I was interested in telling our story through this bag,” said M’Sa, whose company offers work opportunities for the long-term unemployed. The designer, who was born in the Comoros Islands and moved to France as a young girl, was one of three recipients of the Social Entrepreneurs Awards handed out by parent company PPR’s Foundation for Women’s Dignity and Rights in 2010. 

Via Wwd


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