Style Surfing

Human beings have always used their appearance as personal advertising – a calling card signaling who we are and where we are at. As our world grows ever more complex and fragmented, the importance of appearance grows ever greater: our visible differences and similarities facilitating interaction and relationships. Extracts from the book Style Surfing © … Continue reading

  • Fashion is increasingly a visual part of our global reality. the studioArena explores moving fashion beyond the development of European mercantile capitalism, commodity fetishism, and the politics of production (the way fashion emphasizes consumption at the expense of production.
  • Fashion has always played a leading role in constructing images and meanings during periods of rapid social, economic and technological change. It can act out instability or loss, or it can stake out the territory of new social and sexual identities.