Luxury brands make a play for Africa

Sub-Saharan Africa is a promising market for luxury goods as urbanisation‚ economic development and increased affluence among the expanding middle class drive growth across the sector. The region is experiencing the globe’s second-fastest economic growth‚ after Asia Pacific‚ and between 2008-2013 the luxury goods sector grew 35%‚ the Global Powers of Luxury Goods report by … Continue reading

Style Surfing

Human beings have always used their appearance as personal advertising – a calling card signaling who we are and where we are at. As our world grows ever more complex and fragmented, the importance of appearance grows ever greater: our visible differences and similarities facilitating interaction and relationships. Extracts from the book Style Surfing © … Continue reading

Tommy Hilfiger Philanthropic “Millennium Promise” Line Eyewear

Tom Cruise should ditch his Ray-Bans for sunnies that do more than keep out the glare. After all, his missus is the international brand ambassador for Tommy Hilfiger’s “The Promise Collection,” a range of clothing and accessories that supports efforts to halve extreme poverty by 2015. Together with eyewear manufacturer Safilo, the brand is releasing a limited selection of sunglasses … Continue reading

Vivienne Westwood’s Ethical Fashion Africa collection

‘s Ethical Fashion Africa collection After the success of the first capsule collection, Ethical Fashion Africa Project, Vivienne Westwood renews her commitment with a new and larger collection of handbags and accessories also dedicated to men. The new models for him and for her were realized using recycled materials- electric cables, discarded aluminum and plastic bags, otherwise destined to … Continue reading

Eyewear that Cares

CLEAR VISION Warby Parker is an eyewear company that wants you to do more than just watch. In addition to its “buy a pair, give a pair” credo, the company has partnered with Invisible Children to design a pair of sunglasses that frame the issue of child soldiers in East Africa—literally! SIGHT UNSEEN Kayu, or “wood” in Malay, is the … Continue reading

Celebrated South Africa-based Zimbabwen designer Rumbie Madzivanyika Muzofa set to represent at the Africa Fashion Reception in Abuja July 3 to 5

Celebrated South Africa-based Zimbabwen designer Rumbie Madzivanyika Muzofa is set to represent the country at the Africa Fashion Reception which is to be held in Abuja July 3 to 5. The fashion reception which was officially launched in Paris last year, will this year be hosted by the Nigerian Government under the Federal Ministry of … Continue reading

South African govt approves R200mn for textile cluster

Originally posted in Fibre2Fashion The Department of Trade and Industry (DTI), Government of South Africa, has approved a R200 million (approx. US$ 19 million) Grant Fund and a 5-Year Plan for the establishment of a Southern African Sustainable Textile and Apparel Cluster (SASTAC), according to a DTI press release. The National Cluster would help the … Continue reading

  • Fashion is increasingly a visual part of our global reality. the studioArena explores moving fashion beyond the development of European mercantile capitalism, commodity fetishism, and the politics of production (the way fashion emphasizes consumption at the expense of production.
  • Fashion has always played a leading role in constructing images and meanings during periods of rapid social, economic and technological change. It can act out instability or loss, or it can stake out the territory of new social and sexual identities.