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INSIDE ALTERNATIVE: TIFFANY RUIZ

by Eleni Snider (Originally posted in Common Thread) Photos by Stephen Zeigler Street fashion aficionado and design extraordinaire, Tiffany Ruiz is the latest addition to Alternative’s Los Angeles Design Lab. Coming from a lifelong interest in fashion which led her to a design career, this California girl has what it takes to create super comfortable and…
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Style Surfing

Human beings have always used their appearance as personal advertising – a calling card signaling who we are and where we are at. As our world grows ever more complex and fragmented, the importance of appearance grows ever greater: our visible differences and similarities facilitating interaction and relationships. Extracts from the book Style Surfing ©…
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Gucci Bamboo Sunglasses Made of Biodegradable “Liquid Wood”

by Veronica Crespi Looks like Gucci’s foray into sustainable eyewear was more than a passing fancy. After it debuted a line of bio-based frames synthesized from castor seeds, the Italian luxury house is poised to introduce the first-ever sunglasses made with “liquid wood.” The material, which Benetton currently uses for its hangers, combines wood fibers from sustainably managed forests, lignin from the paper-manufacturing process,…
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Buy a WeWood Watch, Plant a Tree With American Forests

Knock on wood, especially if it could keep you from being unfashionably late to an important appointment. Light years ahead in terms of style, WeWood’s luxury wristwatches will put time on your side. The Italian-made timepieces, made from sustainably harvested or reclaimed wood, are a fusion of artisanal craftsmanship and modern technology. But a zeitgeist-capturing sensibility informs…
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Altanus “Patch” Biodegradable Paper Watch

Easy, tiger. Put your wrists where we can see them and step away from the Silly Bandz, nice and slow. Geneva-based watchmaker Altanus has a more creative solution for accessorizing with color on the cheap. Its new Patch timepiece, hailed by the almost-centenarian company as the world’s first paper watch, is available in 10 neon colors and a litany of…
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Transform Your iPod Nano Into a Wristwatch With iLoveHandles Straps

If you’re a fan of multifunctional design these clever straps instantly transform your iPod Nano into a wristwatch. Shrinking technology has slimmed the cumbersome iPods of yesteryear into pint-sized media powerhouses, so what better way to display the pace of technological progress than at face value upon your wrist? iLoveHandles’ brilliant watch bands are available in two models. Choose between the candy-colored Rubber…
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Tommy Hilfiger Philanthropic “Millennium Promise” Line Eyewear

Tom Cruise should ditch his Ray-Bans for sunnies that do more than keep out the glare. After all, his missus is the international brand ambassador for Tommy Hilfiger’s “The Promise Collection,” a range of clothing and accessories that supports efforts to halve extreme poverty by 2015. Together with eyewear manufacturer Safilo, the brand is releasing a limited selection of sunglasses…
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Category: style