Looks like Gucci’s foray into sustainable eyewear was more than a passing fancy. After it debuted a line of bio-based frames synthesized from castor seeds, the Italian luxury house is poised to introduce the first-ever sunglasses made with “liquid wood.” The material, which Benetton currently uses for its hangers, combines wood fibers from sustainably managed forests, lignin from the paper-manufacturing process, and natural wax. Unlike petroleum-based plastic, it’s also biodegradable.
Together with Safilo, which manufactures and distributes eyeglasses for a raft of internationally renowned brands, Gucci has created a prototype with a semi-matte black frame and gray ombré glass lenses. Recycled metal makes up both the hinges and bamboo-inspired accents.
“Since 1921, Gucci has been about quality, but nowadays quality goes hand in hand with sustainability,” Rossella Ravagli, Gucci’s corporate social responsibility manager, told Copenhagen Fashion Summit attendees earlier this month. “We can absolutely say in Gucci today that CSR is a strategic aspect of our global strategy.”