Luxury brands make a play for Africa

Sub-Saharan Africa is a promising market for luxury goods as urbanisation‚ economic development and increased affluence among the expanding middle class drive growth across the sector. The region is experiencing the globe’s second-fastest economic growth‚ after Asia Pacific‚ and between 2008-2013 the luxury goods sector grew 35%‚ the Global Powers of Luxury Goods report by … Continue reading

Vivienne Westwood’s Ethical Fashion Africa collection

‘s Ethical Fashion Africa collection After the success of the first capsule collection, Ethical Fashion Africa Project, Vivienne Westwood renews her commitment with a new and larger collection of handbags and accessories also dedicated to men. The new models for him and for her were realized using recycled materials- electric cables, discarded aluminum and plastic bags, otherwise destined to … Continue reading

Celebrated South Africa-based Zimbabwen designer Rumbie Madzivanyika Muzofa set to represent at the Africa Fashion Reception in Abuja July 3 to 5

Celebrated South Africa-based Zimbabwen designer Rumbie Madzivanyika Muzofa is set to represent the country at the Africa Fashion Reception which is to be held in Abuja July 3 to 5. The fashion reception which was officially launched in Paris last year, will this year be hosted by the Nigerian Government under the Federal Ministry of … Continue reading

As Nigeria and Angola dazzle the luxury sector, Kenya seems focused on building a fashion market for everyone.

BY ROBB YOUNG Originally published in The Business of Fashion. NAIROBI, Kenya — Chatting to fashion insiders here feels, in many ways, the same as anywhere else around the world. Nairobi’s power bloggers have moved to Instagram; local designers are troubled by cheap counterfeits; and the same laundry list of global celebrities reigns supreme from Mombasa … Continue reading

From Genocide to African Catwalks – How Rwandan Women are Building their Lives and the Fashion Industry

KIGALI, Jun 23 2014 (IPS) – Before Rwanda’s 1994 genocide, Salaam Uwamariya’s husband, a professor, was the family breadwinner, providing for her and their eight children. Uwamariya sold vegetables at a nearby market to supplement their income. But like many in this Central African nation, her life changed in just the 100 days starting in April 1994 when … Continue reading

DETROIT ROCKS THE RUNWAY HOLDS OPEN CASTING CALL FOR RUNWAY MODELS for The 32nd THE AFRICAN WORLD FESTIVAL

  DETROIT, June 22, 2014 – DETROIT ROCKS THE RUNWAY AT THE 32nd AFRICAN WORLD FESTIVAL – Michigan’s premier annual fashion event – will host an open casting call to find existing and undiscovered models for its runway shows, taking place August 16, 2014 at The Charles H Wright Museum. The casting call will take place 6 p.m.-9 p.m. Tuesday, July. 08, 2014  in … Continue reading

NOW ACCEPTING ENTRIES!!! DETROIT ROCKS THE RUNWAY @ THE 32nd AFRICAN WORLD FESTIVAL Emerging Designer Showcase

Are you an up and coming designer between the ages of 18-30yrs? Here’s the platform to launch your career. DETROIT ROCKS THE RUNWAY @ The 32nd THE AFRICAN WORLD FESTIVAL Emerging Designer Showcase   NOW ACCEPTING ENTRIES!!!   Featuring the freshest cultural apparel design talent representing the African diaspora – providing a unique opportunity to expose … Continue reading

  • Fashion is increasingly a visual part of our global reality. the studioArena explores moving fashion beyond the development of European mercantile capitalism, commodity fetishism, and the politics of production (the way fashion emphasizes consumption at the expense of production.
  • Fashion has always played a leading role in constructing images and meanings during periods of rapid social, economic and technological change. It can act out instability or loss, or it can stake out the territory of new social and sexual identities.