The rising Tanzanian fashion brand, Eskado Bird latest classy, stylish, casual spring summer collection 2014 called “kaleidoscopic Love Bird” and i am loving it’s inspiration from the meaning of kaleidoscope ” beauty is a toy used to observe beautiful forms”.
Doreen Noni, the owner of the fashion brand created this spring summer collection through astonishing, luminous and symmetrical shapes of its print that worships and acknowledges beautiful forms, the several beautiful forms of a Lady Bird. Eskado Bird is an evolving Tanzanian fashion and lifestyle brand inspired by the 21st Century Afropolitan movement. The label’s modern collections have a fresh and sensual feel, creating alluring silhouettes that compliment our woman by making her look confident and feel effortlessly styled.
Her effortless talent, contemporary vision and connection to her African roots have fueled her rise in the fashion industry in Tanzania over a very short period of time.
“My inspiration to create the label came from my mother, Jacqueline Daniel who set up a Boutique in 1991, then known as Eskado Boutique, naming it after me, her last born and only daughter, Estazia(ES) Kang’wa(KA) Doreen(DO)”, says Doreen. “After discovering that my surname, Noni, is actually a bird from my father’s village, I decided to merge the two names to form a new label that represents my full entity – ESKADO BIRD” explains Doreen.
After almost three years in the industry, the label is creating a strong presence for itself beyond corridors of East Africa. In April 2012 EB showcased a collection, which received global attention during SA Fashion Week in Johannesburg, South Africa, taking her brand to greater heights. Eskado Bird has been featured on Mashariki Mix on Africa Magic, Africa’s Start Ups on CNBCA, Nirvana on East Africa TV, Designing Africa on the Africa Channel, Epiq Bongo Star Search on ITV. Nigeria’s Zen Magazine listed Eskado Bird as number one, on their countdown of the “9 African fashion brands to ‘rock’ the world in 2013”.
“With every twist, the kaleidoscope makes magic with light and mirrors.” says Doreen the designer. For cool street style with serious attitude, this is one collection you definitely need in your wardrobe. See below the exquisite designs from the collection!!!